AI-native marketing for tech
Most tech companies sound the same. We fix that.
We work with founders, CMOs, and heads of growth at B2B SaaS, AI, and devtools companies. Senior judgment on positioning and story, with AI-native execution behind it.
Sound familiar?
Your homepage could be anyone’s
Your category all uses the same words: platform, modern, AI-powered. Buyers can’t tell you apart, so they default to price.
Your launches land with a thud
You spent months building and a week on the launch. The announcement went out and the market didn’t move.
Paid is doing brand’s job
Every lead costs more than the last, because nobody knows who you are until they click an ad.
AI made your content invisible
Everyone’s prompting the same model with the same brief. Generic copy now costs you trust every time someone reads it.
What we believe.
- If your homepage could swap logos with a competitor and nobody would notice, you don’t have positioning. You have a template.
- AI made content free. The only thing left with real value is taste.
- Brand is demand gen with a longer payback period. Skip it, and you pay for every lead forever.
- Distribution is the product now. If an agent can clone your features in a weekend, the only moat left is who already listens to you.
Where we start.
Tech engagements can draw on all nine of our services. These are the ones we reach for first.
Strategy and consulting
Positioning sharp enough that the wrong buyers say “this isn’t for me” and the right ones say “finally.”
Public relations
Launches, funding rounds, and research releases pitched to the reporters who cover your category.
Content
Founder-led content and opinionated essays that say something nobody else in your category will.
Creative and advertising
Launch campaigns and a brand that looks like a company worth betting on.
AI automation
Agents and workflows that take repetitive go-to-market work off your team, built on your stack.
Proof.
- Discourse
- Hop Labs
- Cloudset
Discourse
“JA is a legend.”
Within weeks they turned our team of extremely reticent writers into willing and excited contributors, something we’d been trying to do for years, with little success. Their ability to uncover an interesting angle on a story and make it enjoyable to research and write has been fundamental to helping us find our voice.
Hawk, CEO, Discourse
- [Joan to supply: a tech case study: the client, the problem, what we did, and the result.]
- [Joan to supply: confirm which clients to show for tech, and their logo files.]