Public relations.
We take the brand’s story to the press. That means deciding which stories are worth pitching, preparing the people who will speak, and working with the journalists who cover your field.
What it covers.
Media strategy
Choosing the outlets, reporters, and story angles that reach the audiences you need.
Announcements and launches
Planning and running the press around a launch, a funding round, a leadership hire, or a research release.
Spokesperson preparation
Media training and briefing for executives before interviews, panels, and podcasts.
Op-eds and bylines
Developing and placing commentary under your leaders’ names.
Media relations
Building working relationships with the journalists who cover your category, so they know who to call for comment.