Insights.
Notes on marketing, communications, and brands.
Three Marketers and an Infinite Compute Budget
Keep the people with taste. Give them the tools. Rebuild the marketing department around judgment.
Railway’s Breach Was Also a Communications Failure
The engineering response and the communications response are different jobs. Railway’s October 21 incident shows what happens when nobody owns the words.
The Retainer Teardown
I took a $2M holding-company retainer apart line by line and rebuilt the same scope with one senior operator and four agents. It costs 6.8% of the fee.
Asabiyyah
Ibn Khaldun wrote the best account we have of why groups cohere and why they come apart. It was never about loyalty.
The State of SaaS GTM
The old playbook now works against you. A diagnosis of the channels that broke, then the seven motions that still compound.