Blog.

Notes on positioning, narrative, and deciding what to say.

21 September 2026Essay9 min readAsabiyyahIbn Khaldun wrote the best account we have of why groups cohere and why they come apart. It was never about loyalty.
21 September 20262026 Report125 min readThe State of SaaS GTMThe old playbook now works against you. A diagnosis of the channels that broke, then the seven motions that still compound.

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