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SELF

We are a socially-led creative agency.

We put social at the center of everything we do.

We make ideas worth talking about.

We find what’s actually unique about a brand - the weird, the true thing - and we put it in the culture. In the identity. In the campaign. In the feed.

A social post can be as powerful as a Super Bowl spot. We build the work that proves it.

Our work

A glimpse. Real clients. No invented awards, results, or case theatre.

  1. Discourse

    Voice and brand. Helped a reticent team find something worth writing.

  2. Hop Labs

  3. Cloudset

  4. r.Potential

  5. Sentinel

  6. Exponentially

    Brand and strategy. Cut through the noise to the heart of the product.

Voices

“JA is a legend.”

Within weeks they turned our team of extremely reticent writers into willing and excited contributors, something we’d been trying to do for years, with little success. Their ability to uncover an interesting angle on a story and make it enjoyable to research and write has been fundamental to helping us find our voice.

Hawk, CEO, Discourse

“Sharp, direct, and incredibly actionable.”

They cut through the noise and zeroed in on what really matters, the heart of the product and service. Excellent work.

Leslie, CEO, Exponentially.com

How we can help you

We’re relentlessly focused on one thing: making a brand unmissable in culture.

Brand

Most brands don’t have a personality problem. They have a sameness problem. We find what’s weird - the thing that’s actually true - and build the system around it. Strategy, identity, art direction, naming, the library they can run for years.

Campaigns

We make work people actually pass on. Not a deck that dies in a steering group. Ideas built for culture and the feed, then cut through every surface. A campaign is not a launch day. It’s a world.

Social

Social is the main stage, not the afterthought. Always-on and tentpoles. Content people want to watch, in the communities where the brand actually lives. We start in the feed and work out.

Strategy

Culture first. People first. Brands can’t live on one generic message for a mass audience. We listen, we find the tension, we give the brand a role in the conversation - then we make the work.

JA Westenberg, founder of SELF

Created by JA Westenberg

You work directly with JA Westenberg. Founder and creative director. Direct access. The work is the point.

Permissionless - JA’s book on acting without waiting for approval.

Send a brief.

Tell us what you’re building. We’ll follow up.

Or write hello@thisisstudioself.com