STUDIO_SELF

STUDIO
SELF_

DEFINITION_

Creative agency for tech founders, investors, and deep tech leaders who need to be heard.

APPROACH_

Sharp thinking over noise. Substance over volume. Work that earns attention.

COORDINATES_

33.8688° S, 151.2093° E
Sydney, Australia

INITIATE_CONTACT->VIEW_PRODUCTS->
[SCROLL]v2.0.26|STRATEGY.BRAND.DIGITAL
STRATEGY///BRAND///DIGITAL///IDENTITY///NARRATIVE///POSITION///CREATIVE///DESIGN///COPY///AI///STRATEGY///BRAND///DIGITAL///IDENTITY///NARRATIVE///POSITION///CREATIVE///DESIGN///COPY///AI///STRATEGY///BRAND///DIGITAL///IDENTITY///NARRATIVE///POSITION///CREATIVE///DESIGN///COPY///AI///STRATEGY///BRAND///DIGITAL///IDENTITY///NARRATIVE///POSITION///CREATIVE///DESIGN///COPY///AI///
01AGENCY

FROM FIRST
STRATEGY SESSION
TO FINAL
PRODUCTION_

Brand identity, digital platforms, campaigns, and creative direction. Tech moves fast. Funding rounds close fast. Markets shift fast.

We match that pace without sacrificing craft. We build brands that feel ahead of the curve because they are.

Cutting edge creative for companies building cutting edge technology. Beautiful work that functions & converts.

JA Westenberg

FOUNDER_

JA Westenberg

Fifteen years shaping how technology leaders communicate. Featured in Wired, TIME, The Australian Financial Review, The Next Web and The New York Times.

VALUES_

01High standards without pretension.
02Directness without cruelty.
03Strategy that holds up under pressure.
04Taking the work seriously. Not ourselves.
05Saying no to noise. Yes to the work that matters.
02PRODUCTS

We're building:

PRODUCT_01
IN_DEV
Distributism logo

DISTRIBUTISM

THE MCP APP STORE

A marketplace and distribution platform for Model Context Protocol applications. Building the infrastructure layer for the next generation of AI-native tools.

>MCP application marketplace
>Distribution infrastructure
>Developer tools & SDK
>AI-native architecture
TYPE: PLATFORMVISIT_SITE >
PRODUCT_02
IN_DEV
Kerouac logo

KEROUAC

ACTIVITY GRAPH FOR WRITERS

Track your writing output, build streaks, and visualize your creative practice over time. Like GitHub contribution graphs, but for the craft of writing.

>Daily writing streaks
>Activity heatmap visualization
>Word count analytics
>Multi-platform sync
TYPE: TOOLVISIT_SITE >
STRATEGY///BRAND///DIGITAL///IDENTITY///NARRATIVE///POSITION///CREATIVE///DESIGN///COPY///AI///STRATEGY///BRAND///DIGITAL///IDENTITY///NARRATIVE///POSITION///CREATIVE///DESIGN///COPY///AI///STRATEGY///BRAND///DIGITAL///IDENTITY///NARRATIVE///POSITION///CREATIVE///DESIGN///COPY///AI///STRATEGY///BRAND///DIGITAL///IDENTITY///NARRATIVE///POSITION///CREATIVE///DESIGN///COPY///AI///
03SERVICES

CAPABILITIES_

$ ls -la /services/*

01
>Brand Strategy
02
>Brand Identity
03
>Art Direction
04
>Copywriting
05
>Naming
06
>Positioning
07
>Narrative Development
08
>Website Design
09
>Digital Strategy
10
>Content Strategy
11
>Social Strategy
12
>Print & Publication
13
>Presentation Design
14
>Pitch Decks
15
>Email Marketing
16
>Analytics & Measurement
17
>PR & Media Relations
18
>Crisis Communications
19
>Investor Relations
20
>User Research
21
>AI Transformation
// 21 services loadedEOF
--PRESS
01

Wired

FEATURED
02

The Next Web

FEATURED
03

TIME

FEATURED
04

The New York Times

FEATURED
05

The Australian Financial Review

FEATURED