Skip to content
SELFSend a brief

Marketing and communications

The growth partner for ambitious brands.

Strategy, creative, media, and communications from one senior team, AI-native from day one.

Book an intro callSee how we work

Sydney

What we believe.

  1. Brands grow when they matter.

    Being known for something specific beats being seen everywhere. We help brands decide what that is, then make sure people hear it.

  2. Creativity is a business tool.

    The right idea changes how people see a brand and what they do next.

  3. Move first.

    The brand that tests, learns, and ships first sets the terms everyone else has to answer.

Industries.

What we do.

All capabilities

Get positioned.

Know what you stand for, and say it the same way everywhere.

  1. Strategy and consulting

    A clear position, and a plan the whole business can act on.

  2. Corporate communications

    One story that customers, employees, and investors all understand.

  3. Crisis and reputation

    A steady response when something goes wrong, and a reputation that holds.

Get heard.

Work that earns attention in the places your audience already is.

  1. Creative and advertising

    Campaigns and a brand identity people notice and remember.

  2. Public relations

    Coverage in the outlets your buyers read.

  3. Content

    A point of view your market recognises as yours.

  4. Social and influence

    A brand that shows up well where your audience spends its time.

Get growth.

Spend and systems that turn attention into revenue.

  1. Media

    Paid spend that goes where it earns the most.

  2. AI automation

    AI agents and workflows that take repetitive work off your team.

How we work.

One senior team covers strategy, creative, media, and communications, so nothing gets lost between departments. We’re AI-native, so research, production, and reporting move quickly, and our time goes on the decisions that matter.

  1. Diagnose and position

    We study your market, your competitors, and your customers, then decide what you stand for and who you’re for.

  2. Launch and execute

    We put the work in market across the channels that matter.

  3. Measure and compound

    We track what’s working, cut what isn’t, and build on what works.

JA Westenberg

Meet JA.

I’m a writer and founder exploring tech, ideas, and the people building the future. Named one of Australia’s Top 100 Innovators by The Australian, I’ve written for Wired, TIME, The Australian Financial Review, The Saturday Paper, the San Francisco Chronicle, and the ABC.

Clients.

Our work
  • Discourse
  • Exponentially
  • Hop Labs
  • Cloudset
  • r.Potential
  • Sentinel

  1. Discourse

    “JA is a legend.”

    Within weeks they turned our team of extremely reticent writers into willing and excited contributors, something we’d been trying to do for years, with little success. Their ability to uncover an interesting angle on a story and make it enjoyable to research and write has been fundamental to helping us find our voice.

    Hawk, CEO, Discourse

  2. Exponentially

    “Sharp, direct, and incredibly actionable.”

    They cut through the noise and zeroed in on what really matters, the heart of the product and service. Excellent work.

    Leslie, CEO, Exponentially.com

Ready to move first?

Send a brief

or email hello@thisisstudioself.com

Expect a reply within 24 hours.