We Make Tech
A creative agency for technology companies, AI labs, and venture capital.
How it works
Introduction
We start with a private conversation. You tell us what you're building and what isn't working. We tell you whether we can help.
Engagement
If the fit is right, we open a direct line and begin work that week. Positioning, messaging, launches, naming, press strategy — scope is set in conversation, not on a menu.
Output
Work moves quickly, with senior judgment on every line. Review, redirect, keep going. Nothing leaves the room until it's right.
The Process
Discover
Positioning audit, market mapping, competitive analysis. We figure out where you actually stand before we propose where you should go.
Define
Brand strategy, narrative architecture, messaging frameworks. The thinking that makes everything downstream hold up.
Create
Copy, messaging, campaign assets, content. Execution that matches the strategy. Shipped in weeks, not quarters.
Deliver
Systems over one-offs. Everything we build gets stronger with use. Messaging frameworks, content libraries, brand infrastructure.
Capabilities
Why this works
Senior from day one
The person you speak to is the person doing the work. No junior handoffs. No account managers. No committees.
Fast turnaround
Work moves in days, not quarters. Larger projects are broken into stages so nothing stalls.
A direct line
One conversation, one decision-maker, one number that's hard to get. No status meetings. No tickets.
Discretion
Engagements are private. Work is shared on the terms that suit it. Outcomes speak when and where you choose.
A point of view
We are not a vendor that takes orders. We bring judgment, push back, and build positioning that holds.
Yours to keep
Everything produced is 100% yours. Full ownership, full rights.
Industry Expertise
Deep Tech
AI infrastructure, quantum computing, robotics, biotech
Fintech
Digital banking, payments, DeFi, insurance tech
SaaS
Enterprise tools, developer platforms, productivity, analytics
Venture
VC firms, angel syndicates, accelerators, LP relations
Climate Tech
Energy storage, carbon capture, clean mobility, sustainability platforms
Health Tech
Digital health, biotech, medical devices, genomics
Guardrails
No long discovery theatre. We get to work fast.
No account-manager layer. Direct access, always.
No work that requires becoming someone we dislike.
No spec work or free pitches.
JA Westenberg
Founder / Creative Director
Since 2020, Studio Self has built brands for technology companies across venture capital, deep tech, enterprise SaaS, and fintech.
That work has produced millions of words across hundreds of publications, with features in Wired, TIME, The Australian Financial Review, The Next Web, and The New York Times.
Studio Self exists because technology companies and AI labs need the same level of strategic and creative work as companies ten times their size, without the overhead, junior handoffs, or process theatre.
Featured In
FAQ
A private conversation. You tell us what you’re building and what isn’t working. If we can help, we move quickly. If we can’t, we’ll say so.
In days, not quarters. Larger projects — full messaging frameworks, GTM strategies, brand narratives — are broken into stages so each piece arrives quickly and nothing stalls.
JA Westenberg. Every line. There’s no team behind a curtain. One person does the work and talks to you about it.
Bigger projects — full GTM strategies, brand narratives, launch campaigns — are split into milestones. Each milestone is treated as its own deliverable so you can review and redirect as we go.
Pricing is set in conversation. Scope, terms, and timing are agreed upfront. We take on a limited number of engagements at any time.
Revisions are part of the work. We keep going until it’s right.
Design, development, video production, and motion graphics. We handle strategy, brand, messaging, content, PR, GTM, and growth. Everything on that side is fair game.
Start a conversation
Tell us what you're building and what isn't working. We'll tell you if we can help.
Prefer to email? hello@thisisstudioself.com