Who is SELF for?
Founders and investors who know founder-led marketing matters but are not skilled at producing it. You usually already have a pipeline for the product or fund. What is missing is a personal brand (founding story, beliefs, investment thesis) that peers notice, engage with, and share.
How fast will I get my work?
Pro and Partner average about 48 hours. Bigger projects like a full narrative or thought leadership program take longer, and we will tell you the timeline up front.
How does onboarding work?
Once you join, you get access to your board and a short kickoff with JA to share context on your company, market, and goals. You can start submitting requests the same day.
Who does the actual thinking?
You work directly with JA Westenberg. One senior operator. No junior staff, no outsourcing, no account managers, no handoffs.
What counts as a request?
A request is one coherent deliverable: one essay, one keynote outline, one messaging doc, one homepage rewrite, or one investor update narrative. Larger programs are broken into a sequence of requests so you see progress as we go.
Is there a limit on requests?
You can add as many requests as you want to your board. We work through them based on the active request limit on your plan, in the order you set. Unused active slots do not roll over month to month; pause if you need to bank unused days.
How does the pause feature work?
If you do not have enough work to fill a full month, pause your plan and save the unused days for later. Your billing pauses with it. Details are in the Terms.
Who owns the work?
You own the finished work. IP transfers to you when each deliverable is accepted. Ghostwriting stays confidential unless you ask to credit SELF or JA publicly.
What if I do not like the work?
We revise until it is right. Every plan includes unlimited revisions on active requests.
Are there requests you do not take?
We focus on narrative, thought leadership, storytelling, and content. We do not do visual design, paid media buying, or development.
Is SELF a fit if I only need one essay?
Usually no. SELF is an ongoing body of work peers notice - narrative, thought leadership, and messaging that compounds. If you need a single deliverable and nothing after, this is not the right studio.
Are there refunds?
If you are not feeling it within the first week, we refund 75%, no questions asked. The remaining 25% covers kickoff and onboarding. After that, you can cancel anytime but we do not refund past work.
How long do people stay?
Engagements are month to month with no long contract, but the work is built to compound. Most partners stay because one month is rarely enough for a voice peers notice. You can pause or cancel when you need to; details are in the Terms.
