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Creative studio. Product lab.

We help clients shape AI workflows, brand, messaging, and story. We build products of our own.

We build.

A small product lab. Three things we ship and keep shipping.

  1. Kerouac

    Your whole writing career, on one graph.

    Visit
  2. Laterware

    AI and robotics, curated.

    Visit
  3. Post Through It

    A solo microblogging tool.

    Visit

Studio.

Client work for ambitious teams.

  • AI workflows
  • Branding
  • Messaging
  • Storytelling

We sit with founders and operators, sharpen what they mean, and build the systems that carry that meaning through the work.

Brand. Messaging. Story. The AI workflows that make the practice faster without making it hollow.

Selected work

  1. Discourse

    JA is a legend.

    Within weeks they turned our team of extremely reticent writers into willing and excited contributors, something we’d been trying to do for years, with little success. Their ability to uncover an interesting angle on a story and make it enjoyable to research and write has been fundamental to helping us find our voice.

    Hawk, CEO, Discourse
  2. Exponentially

    Sharp, direct, and incredibly actionable.

    They cut through the noise and zeroed in on what really matters, the heart of the product and service. Excellent work.

    Leslie, CEO, Exponentially.com

Also

  • Hop Labs
  • Cloudset
  • r.Potential
  • Sentinel

Substack

Thinking.

The star source.

Essays, experiments, and the ideas that shape the studio and the lab live in public on Substack. That is where the thinking starts.

Start a conversation.

The best work starts with an ambitious problem.

hello@thisisstudioself.com

Or send a brief.