Media.
We plan and buy media across search, social, digital, and traditional channels, and manage it against the results the business needs.
What it covers.
Media planning
Choosing the channels, the timing, and the budget split for each audience.
Media buying
Buying and trafficking placements across search, social, display, video, audio, and out-of-home.
Performance marketing
Paid search and paid social run against acquisition and revenue targets.
Testing and optimisation
Testing creative, audiences, and placements, and moving budget to what works.
Reporting
Regular reporting on spend and results in terms the business uses.