About Self
Self is a strategic consulting firm advising technology platforms, frontier-tech labs, sovereign capital, and venture firms.
We operate across four practice areas: marketing and GTM; media and public sentiment; digital, data and AI; and organization and leadership.
Heritage
Self was founded by JA Westenberg.
A decade of writing on technology, capital, and power built the analytical foundation we apply to client engagements.
Approach
Self provides strategic counsel on the questions that determine how a firm is positioned, perceived, organized, and resourced for the next decade.
Engagements are conducted privately, with principal JA Westenberg leading every project from initial scoping to final deliverable.
Practice
Marketing and GTM.
Positioning, messaging, narrative architecture, and go-to-market strategy. Engagements include product launches, market entries, category creation, and platform repositioning.
Media and Public Sentiment.
Research, reputation strategy, narrative defense, executive positioning, and crisis communications for senior leadership.
Digital, Data and AI.
Strategy for AI adoption, data infrastructure, platform architecture, and the digital transformation decisions made at the level of senior leadership and the board.
Organization and Leadership.
Leadership advisory, organizational design, succession planning, and executive transition support for founder-led and partner-led firms.
Founder
JA Westenberg
Founder
JA Westenberg is a writer and strategist with a body of work published over the past decade in TIME, The Next Web, Capital Brief, The Financial Review etc covers technology, capital, and power.
Self is the consulting firm that work supports.
Work
Our projects have spanned quantum engineering firms, technology platforms, frontier-tech labs, sovereign capital, and venture firms, including Main Sequence Ventures, BHP Ventures and others.