Who we are

Studio Self is founded by tech writer JA Westenberg.

We believe the future splits into two categories. 80% noise—generic, forgettable, algorithmically optimized for engagement. And 20% signal—original thinking that shifts markets, changes minds, and builds legacies.

Self is built for the people creating that 20%. The builders who see around corners. The operators with proprietary frameworks. The thinkers ready to think out loud.

We turn your thinking into content, messaging and branding that cuts through the noise.

The world has enough content. It needs is more people willing to stand up and stand out.

That's where we come in.