ABOUT
The Agency
A founder-led creative and go-to-market studio for technology companies, AI labs, and venture capital funds. Based in Sydney. Operating globally.
Tech companies and AI labs don't fail because they can't build. They fail because they can't land.
Positioning is unclear. Brand is an afterthought. Execution is fragmented across freelancers who never talk to each other. Launch is weak. And hiring a full creative team is a $500k+ commitment most companies can't justify.
VC funds face a different version of the same problem - portfolio companies need brand and GTM support, and there's no scalable way to provide it.
Studio Self makes the company legible: to customers, candidates, and capital.
Brand strategy through launch execution, under one roof. Senior talent only. Shipped fast, with craft.
JA Westenberg
Founder / Creative Director
Building brands for technology companies since 2019. The work spans venture capital, deep tech, enterprise SaaS, and fintech.
Along the way, millions of words across hundreds of publications. Featured in Wired, TIME, The Australian Financial Review, The Next Web, and The New York Times.
Studio Self exists because technology companies and AI labs deserve the same quality of creative and strategic work as the companies ten times their size - without the overhead, the juniors, or the process theatre.
How We Work
Founder-led, senior talent only. No account managers, no junior handoffs. The person you talk to is the person doing the work.
Fast pace. We ship in weeks, not quarters. Fast feedback loops, async-first communication, no process theatre.
End-to-end ownership. We drive the process. You don't need to project-manage us.
Systems over one-offs. Everything we build is designed to compound. Brand systems, content engines, repeatable launch playbooks.
How we're different
vs. Traditional agencies.
Senior from day one, priced without the bloat.
vs. Freelancers.
Strategy through execution under one roof - no coordination overhead.
vs. Hiring in-house.
A head of brand, a designer, and a content person costs $400k+/year. We're ready this week.
Global perspective, local execution.
Based in Sydney, working with founders wherever they are building. The work travels but the standards don't change.
Work with us
Limited engagements. If what we do resonates with what you need, start a conversation.
GET IN TOUCH->