Studio Self is a solo-powered creative agency for technology companies, AI labs, and venture capital. We make tech legible to customers, candidates, and capital.
Services
Brand Strategy
Positioning
Identity Systems
Naming
Verbal Identity
Copywriting
Digital Products
Social Strategy
Campaign Strategy
GTM Engineering
Creative Direction
Brand Systems
Content Strategy
Competitive Framing
Brand Guidelines
Pitch Language
Analytics + Measurement
Sectors
AI Infrastructure
Deep Tech
Enterprise SaaS
Fintech
Venture Capital
Climate Tech
Health Tech
Developer Platforms
Robotics
Biotech
Approach
The best technology in the world cannot win if nobody understands it.
Studio Self is founder-led and senior-only. No account managers, no junior handoffs, no layers between thinking and execution. The person you speak to is the person doing the work.
We move in weeks, not quarters, with fast feedback loops, async-first communication, and no process theatre.
Everything we build is meant to compound: brand systems, creative libraries, and creative infrastructure that make every launch, campaign, and asset stronger than the last.
People
JA Westenberg
Founder / Creative Director
Since 2020, Studio Self has built brands for technology companies across venture capital, deep tech, enterprise SaaS, and fintech.
That work has produced millions of words across hundreds of publications, with features in Wired, TIME, The Australian Financial Review, The Next Web, and The New York Times.
Studio Self exists because technology companies and AI labs need the same level of creative and strategic work as companies ten times their size, without the overhead, junior handoffs, or process theatre.
Featured In
Wired
TIME
The Australian Financial Review
The Next Web
The New York Times
Membership
Pause or cancel anytime
$5,995/month
10% off paid 6 months in advance · 20% off paid 12 months in advance
Two requests at a time
Avg. 48 hour delivery
Unlimited backlog
Unlimited revisions
Questions answered in Slack
Trello board — you pick the WIP
2x calls per month
Senior operator only
Pause or cancel anytime