Founder thought leadership.
For founders, CEOs and investors who have something to say and no time to write it. I find the ideas with you, write the pieces in your voice, and pitch the strongest as op-eds. Nothing goes out without your approval.
- Price
- From $6,000 a month
- Timeline
- Monthly. I recommend a three-month initial term, then month to month: enough time to establish the voice and build a useful body of work.
- Terms
- $6,000 a month, billed monthly in advance.Three-month initial term recommended, then month to month.
Scope.
Voice and editorial strategy
At the start, I establish your audience, point of view, recurring themes, voice, boundaries and goals, and turn them into a short editorial brief.
Monthly conversation
One 60-minute interview to draw out ideas, challenge assumptions and find the stories worth telling. You can also send notes or voice memos between sessions.
Monthly writing
- Two substantial pieces: essays, newsletter editions or articles, up to roughly 1,200 words each
- Eight short-form posts for LinkedIn or X, drawn from those ideas or developed separately
- A monthly editorial plan showing what’s being published and why
Op-eds and press placement
I pitch the strongest ideas as op-eds and bylines to the publications your audience reads.
Research and fact-checking
Research behind each piece, with sources for factual claims. You confirm company-specific facts and approve the final copy.
Editing and approval
One consolidated revision round per piece. Nothing is published without your approval.
Monthly review
A short review of engagement and the signals that matter, such as relevant conversations, invitations or inbound enquiries, with recommendations for the next month.
What you get.
- An editorial brief for your voice.
- Two substantial pieces and eight short-form posts a month.
- Op-ed pitches to the right publications.
- A monthly editorial plan and review.
Not included.
- Promises of reach or leads.
- Larger volumes, additional executives or hands-on distribution, which I quote separately.
Proof.
Discourse
“JA is a legend.”
Within weeks they turned our team of extremely reticent writers into willing and excited contributors, something we’d been trying to do for years, with little success. Their ability to uncover an interesting angle on a story and make it enjoyable to research and write has been fundamental to helping us find our voice.
Hawk, CEO, Discourse
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