Positioning sprint.
A fixed-scope, fixed-price sprint that gives your company one source of truth: who it’s for, where it fits, what makes it different, and how to say it. You leave with a positioning document, a messaging framework, and examples of both at work.
- Price
- $15,000
- Timeline
- Two weeks, assuming prompt access to materials, decision-makers and feedback.
- Terms
- Fixed price.50% on booking, 50% on delivery.
Scope.
Discovery and research
I review the product, current messaging, sales materials, customer evidence and up to five competitors. I interview up to three leaders or customer-facing staff, and identify what’s confusing, what’s credible and what’s genuinely different.
Leadership positioning workshop
One half-day working session with the people empowered to make the decision, to agree on the audience, the alternatives, the differentiation, the category, and the claims the company can support.
Positioning document
A concise source of truth covering:
- Who the company is for, and who it isn’t
- The problem and buying context
- What it is and where it fits in the market
- What makes it different and why that matters
- Proof points, objections and claims to avoid
- What the company should stop saying
Messaging framework
A core narrative, three to five messaging pillars, audience-specific messages for up to three audiences, and a short company description. For technical products, a plain-English explanation sits alongside the more technical version.
Application examples
A sample homepage hero and a short sales introduction showing how the positioning works in practice. These set direction; they aren’t a full website or sales-deck rewrite.
Handoff and next steps
One readout, one consolidated revision round, and a prioritised brief covering where to apply the new positioning first.
What you get.
- The positioning document.
- The messaging framework.
- A sample homepage hero and a short sales introduction.
- A readout, one consolidated revision round, and a prioritised brief for where to apply it first.
Not included.
- A full website or sales-deck rewrite. The examples set the direction; Full GTM carries it out.
Proof.
Exponentially
“Sharp, direct, and incredibly actionable.”
They cut through the noise and zeroed in on what really matters, the heart of the product and service. Excellent work.
Leslie, CEO, Exponentially.com
Most of my client work is confidential. Email me and I’ll walk you through confidential case studies. hello@thisisstudioself.com
Next step.
After the sprint, Full GTM takes the positioning to market.
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