Content.
I plan and produce what a brand publishes over a quarter or a year, and set the editorial direction so every piece supports the same strategy.
What it covers.
Content strategy
The themes, formats, and calendar for everything the brand publishes.
Editorial direction
Setting the voice, the themes, and the brief, so the people writing know what to say and how it should sound.
Executive voice
Building leaders’ public voices through essays, newsletters, talks, and social channels.
Video and audio
Short-form video, longer films, and podcasts, from concept to edit.
Working with your writers
Helping in-house teams find angles and finish drafts.