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/who-i-work-with

Who I work with.

  • Technical founders and executive teams
  • AI, deep tech, developer tools, enterprise software, robotics, biotech, climate tech, and other complex categories
  • Venture firms and portfolio leaders working through positioning, market, or growth questions
  • Organisations that value independent judgment, intellectual honesty, and direct senior counsel

When to bring me in.

  • You’re entering a new market, launching a consequential offer, or defining a new category
  • The company has outgrown its original positioning, but leadership hasn’t aligned on what comes next
  • A technically strong product is difficult for customers, candidates, partners, or investors to understand
  • Growth has created strategic complexity, competing priorities, or narrative drift
  • A fund or portfolio company needs sharper positioning around an important inflection point
  • The decision is too important for a generic framework and too ambiguous for a conventional brief