Who I work with.

• Founders and executive teams building products that are hard to explain
• Venture funds, emerging managers, and portfolio leaders who need a clearer story for LPs, founders, and the market
• Research and AI labs that need people outside their field to understand their work
• AI, deep tech, developer tools, enterprise software, robotics, biotech, climate tech, and other complex categories
• People who value independent judgment, intellectual honesty, and direct senior counsel

When to bring me in.

• You’re launching something and don’t yet know what the story is
• The company has outgrown its original positioning, and people on the team describe it in different ways
• The product is technically strong, but customers, candidates, partners, or investors don’t get it
• You’re raising a fund or a round and the pitch doesn’t match how you actually talk about the business
• Your team publishes a lot, but the pieces don’t describe the company consistently
• You want an outside person to decide what the company should say and explain the reasoning