/what-i-do
What I do.
Where I work.
Strategic direction
Clarifying the market, opportunity, ambition, and choices that should guide the next stage of the business.
Positioning and category
Defining the position a company can credibly own, the category it should compete in, and the reasons it should win.
Strategic narrative
Building the story that aligns leadership, sharpens decision-making, and creates conviction with customers, talent, partners, and capital.
Go-to-market architecture
Connecting strategy to audience, offer, channels, sequencing, and the commercial priorities that move the business forward.
Executive counsel
Giving founders and leadership teams a rigorous outside perspective on complex decisions, emerging opportunities, and periods of change.
How I work.
Directly with decision-makers
I work with the people accountable for the choice and its consequences.
Senior-only
No account managers, junior handoffs, or strategy separated from delivery.
Evidence-led
I combine research, interviews, market analysis, and informed judgment to expose the real decision.
Decisive by design
My work is built to produce alignment, choices, and action—not decks that document ambiguity.
Selective by necessity
I take on a limited number of mandates so each receives sustained senior attention.