What I do.
Where I work.
Positioning
Defining what you are, who it’s for, what you’re up against, and the ground you can credibly own.
Narrative
Working out how to explain what you’ve built, why it matters now, and why your team is the one building it.
Messaging decisions
Deciding what to say, what to leave out, and what each audience needs to hear, from customers and candidates to partners and LPs.
Channels and sequencing
Deciding which channels to use, who speaks for the company, and what order things go out in, whether for a launch, a raise, or a hiring push.
Editorial direction
Setting the voice, the themes, and the brief, so the people writing know what to say and how it should sound.
How I work.
Directly with decision-makers
I work with the people who make the final call on what the company says.
Senior-only
No account managers or junior handoffs. You work with me for the whole engagement.
Evidence-led
I start with interviews, research, and a look at your market, and build the story from what I find.
Decisions you can use
The work ends with agreed decisions on your position, your story, and what to say, which your whole team can act on.
Selective by necessity
I take on a limited number of clients so each one gets sustained senior attention.