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We shape
your story and tell it to the world.

We create honed and targeted messaging, to build the right foundation for your brand with clarity, meaning and purpose.

We are startup storytellers.

Studio Self is a digital, creative and venture agency that focuses on storytelling for tech enabled companies. Founded by award winning writer, journalist and creative Joan Westenberg, Self is non-scalable agency designed to work with a small portfolio of companies who have the Right Stuff.

Joan’s work has been published in Wired, The ABC, SBS, Junkee, The Financial Review, Inc.com, the SF Chronicle, The Observer, The Saturday Paper, The Big Smoke, Crikey and over 40 other publications.

Joan is the recipient of a platinum Hermes Award for her editorial work, and has followed a 10 year career in tech communications.

Meet
Joan 
Westenberg

Joan Westenberg is an award winning Australian PR director, contemporary writer, angel investor and creative. She is the founder of PR and communications firm Studio Self, and D&I consultancy QueerInclusive. Her approach to messaging, communication and semiotics has built her reputation as a writer, and she has been named as one of the leading startup voices in Australia by SmartCompany.

Founder

Studio Self.

Working with Woldie is a pleasure. we are impressed by the way how their teamwork. It’s professional, at a good pace with great communication about our business needs. They were prepared extremely well to work with our company.

Laing

Ricky

UPLO Studio

Working with Woldie is a pleasure. we are impressed by the way how their teamwork. It’s professional, at a good pace with great communication about our business needs. They were prepared extremely well to work with our company.

Laing

Ricky

UPLO Studio

Our Squad.

We're online and in the office Monday through Thursday - but we take a 3 day weekend every week. Don't worry, we keep our monitoring on, and if anything pops up, whether it's an alert you need us to respond to or a press opportunity, we're on it.

But we try and make sure we maintain balance!Nobody at Self works full-time. We work the hours we want. We start when we want. We finish when we want. All that matters are outcomes.