Technology companies tell their story on three levels.
Innovative technology that is groundbreaking, new and transformative, that will garner attention and capture readers because it’s exciting and its value and disruptive capabilities are made clear.
Founders whose stories are evocative or interesting, who have built their company or their product through a personal connection to the problem, and have strong views and personalities.
Customers or end users whose lives or businesses have been impacted and transformed by the technology at play, who have narratives that can hook readers in the form of case studies and quotes. We build content on all three of these elements, in order to cut through the noise. We work by weaving the elements together, and fight for the freedom to do that. It’s how we tell tech stories that matter.